Burt’s Bees Sets the Natural Standard

About this video: Natural personal care products are hardly a fleeting trend. According to a new survey sponsored by Burt’s Bees and conducted by TSC, a division of Yankelovich, more consumers are aware of the natural ingredients that go into personal care products than they were five years ago. A large percent of those surveyed, actually 60%, also thought the government or industry regulates natural personal care products—and almost 100 percent thought they should.

With the growing awareness of potentially harmful ingredients in personal care products, more are turning to natural products. Natural personal care company Burt’s Bees says they have the responsibility to help consumers fully understand what “natural” products are—and what they aren’t—for the good of their well-being and for the good of the environment. To do so, Burt’s Bees wants to set a natural standard—encouraging other companies to join—and together adopt one “natural” standard.

For more information on this initiative and natural products visit, http://www.burtsbees.com

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